Marley Beverage Company

The Marley Beverage Company (MBC) reached out to us to completely overhaul their brand identity.  This was a huge project spanning several months of research, ideation, concept generation, prototyping, testing and iteration while distilling down to the final brand design.  My role in this project, though I had creative input throughout, was largely managing our graphics team while we strategically executed the deliverables starting with the updated logo, with a stylish illustration of Bob Marley himself adorning everything from the cans to the website.  The ethos behind the MBC brand; delicious, healthy beverages, made of only the most natural and healthy ingredients.  Ingredients that Bob himself would put in his body.  This ideology was the inspiration and driving force behind all of our work.  When we wrapped the project, we had created an inspired logo design (courtesy of Miles Tsang), a unique collection of aluminum beverage cans (Landis Doyle, Miranda Tsang), a captivating, fully responsive website design (Aaron Tansil), and even a full trade show booth (Landis Doyle).  We overcame many challenges along the way including print colors on the cans, seemingly impossible photography finishing, tight time lines, and long hours, but it was all worth it in the end.  I am extremely proud of everyone involved.