Gadsby Gardens Logo + Print Assets
A local flower farmer tasked me with designing her logo and some print assets to help give her new business a more professional look. She wanted the design to be clean and modern with a touch of rustic charm. Her fresh cut flowers sell at the local summer farmers’ market and it’s great to see her beautiful bouquets all around town.
For a more unique appearance and to better fit the vertical logo orientation, a square business card was chosen. To carry the brand design through to her invoices to customers, I then created a template in Illustrator for the client to use for billing, where she could easily update client name and an itemized list of charges.
The client also asked me to have some hoodies and t-shirts printed for her and her family to wear at the market and to spread work around town.
I always design logos to be used both in color if applicable or in black and white to suit any application. For this client, I also provided both a horizontal and vertical variation of the logo with many of the same design assets used. The horizontal application could be applied to standard business cards or other print assets in the future, but the stacked design with curved text layout framing the bouquet works very nicely on the square style card and for clothing application.
