Cliq iPhone Battery Case Packaging
If you can remember back to a time when everyone needed a Bluetooth headset to streamline their phone use on the go, this is when a client approached us wanting to design a phone case with a built in battery and super sleek BT headset. I worked on the packaging designs for this concept (which sadly never saw the light of day). Before they pulled the plug however, the client was super excited to launch with these package designs. The first package design used an injection molded exterior shell with adhesive graphics and belly band closure.
After cost analysis with manufacturing partners, it was deemed too expensive and not as easily recyclable, hence the shift to a corrugate design with molded paper pulp tray to hold phone case inside box with clear plastic window. Using a hinged flap allows more graphics/messaging space than a standard closed box, while allowing the user the ability to look at the physical product without removing it from the box. The BT headset is suspended with a crystal clear injected plastic holder to give the illusion of it floating in space next to the case.
